The conscious disposal of usable products to sell the next new product has been done for many products in the past. It is a phenomenon that shows human selfishness and selfishness.

Goods have life. The product will end its life if it breaks down and does not work as expected by the buyer.

However, many companies, not to mention the examples of cars and mobile phones, have been doing business to artificially shorten their product life. Cell phones with high-tech used are discarded and garbage in a matter of years. I feel that development energy, resources, production and sales efforts are denied.

Automobiles are not readily available in developing countries. Even if they break down, they are thoroughly disassembled and used. They even take out the parts even if they are finally disposed of.

I use facsimile machines in a small office and have been using this product for nearly 20 years. There are some bugs, but I have repaired them and used it with knowledge of the bugs.

This may be because of my technician spirit who wants the product to live as long as possible. It may be a little abnormal. However, the life of many products can be extended with care and patience.

I recently experienced the following on my mobile phone: I tried to register a number again on a mobile phone that I had not used once in about a year and asked for a phone dealer. The clerk said that getting a new telephone number costs 3000 yen, but it is only 1000 yen for a new telephone.

I didn't buy a new phone because I had the above idea of ​​product life. What if you encounter the same situation?

Competing and mass-produced products can have a significant negative business impact when in stock. So, it is possible to do the sale business as described above. However, today, with the advancement of information technology, we need to optimize production volume and adopt a production method that does not result in garbage. Then the goods will be sold at the right price. If the value of the product is recognized financially, the product will be naturally and carefully used for a long time. We must rethink of risky mass production and low profits, which I call the water system production. We need a production and sales method that takes into account the philosophy of faucets, which means refraining from production if necessary. The faucet philosophy is that companies and individuals share the idea and ethics of not selling, buying or creating extra goods and services.